OMG! Sushant Singh Rajput wants ex-girlfriend Ankita back in his life

Expos: Kriti's romance with Sushant is a big publicity gimmick!

Marketing personnel burned the midnight oil

Ever since a newly-single Sushant Singh Rajput and Kriti Sanon flew off to Budapest a few months ago, to shoot for Dinesh Vijan's Raabta, rumours have been rife about the two being a couple.

Though Kriti has time and again dispelled the rumours on social media, not many were convinced (Kriti Sanon reacts to rumours of her Thai holiday with Sushant Singh Rajput, Jun 28) (Kriti reveals her relationship status with Sushant, Jun 19).



Turns out, those strong denials' were the result of a publicity stunt gone wrong. SpotboyE.com has it that the entire love story' was a well-planned marketing strategy for the film, which will release in February 2017.

Says a team member of Raabta, "Both Sushant and Kriti are very much single, but everyone knows that link-up rumours always benefit films. To top it all, Raabta is a romantic movie and the audience like to believe that the chemistry between the stars is for real. Such films become hot property when it comes to finding distributors as well."

Publicity stunts are fine, but are the two actors - Kriti and Sushant -- okay with it? The source adds, "This is not the first time such gimmicks have been used, so actors understand. The only difference is, the rumours started floating early so that a strong buzz is created by the time Raabta releases. But that ploy backfired when Kriti and Sushant started getting bombarded with questions about their affair almost every day. Now, they are tired of it."

Tch...tch... some people, we guess, are victims of their own doing.