Just want to share some thoughts again, here.
Star Bharat head early this year said they want to invest in new content, concepts not bothered much about TRPs, for now. They know their paid TV subscription base is low in India, where as Star Plus from same parent group has capitalized distribution networks and developed huge subscribers in the last couple years and it also tops GRPs & TRPs in BARC lists among Hindi GECs.
You people can check below piece of news.
Shaheer, Karan Wahi, Mika, Karan V Grover, Iqbal Khan etc. kind popular faces are helping SB channel get more pay TV subscriptions right from Apr 2022 onward, so those < 50k BARC sample barometer linked households, hopefully don't matter high for now to them. Mind you they aren't making low budget TV shows nor are roping low cost actors nor are relying on weak recycled cringe concepts. If they feel business is not viable and long term strategy not working out well, yeah they'll pull some of these shows down by year end. So lets enjoy till they air, without getting too much emotionally attached to these shows or leads or characters.
Can we really say people aren't watching these new SB shows, not liking them or they are utter flops? just because SB shows don't appear in weekly TRP list?There are many Indians watching these shows too, regularly. If they are interested in actors, characters, concept, leads, key characters, or story twists, or like the buzz due to mouth publicity or promotions, and media coverage, many may try to watch irrespective of channel and irrespective of what shows TRPs are, till the show airs.
Also hotstar from same group has high online outreach in India both for free and paid subscribers, so if not offline, on online SB shows may attract more eyeballs, simple.
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