Yes even 9 or 9.30 would have been better. 8 pm and 10 pm are tough to compete with.
It is not possible.
The show could only come on those timings so that it doesn't clash with Ekta's own shows.
It is not like earlier times that all shows were hers but now competition increased.
She has show from 8:30 to 10:30.
So 8 PM was the ideal time that this show could get.
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