Star plus monitoring upma trps

https://www.filmibeat.com/television/news/2024/will-yeh-rishta-kya-kehlata-hai-go-off-air-in-3-months-samridhii-shukla-rohit-purohits-yrkkh-under-399461.html

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Jo show off air hota hai uski Khabar times of India 1 month pehle India aur actor khud denge twitter pe

Even after the decline, they're still amongst the top 4-5 shows (and Anupamaa has been number 1 or 2 since forever) across all channels not just Star. Doubt that they'd do anything except maybe storyline changes.

Ideally, Yrkkh should have shut down years ago but that didn't happen. Anupamaa will also follow the same path and be stretched for years. Already, the show has become so mediocre but it's not as if they care

You are right but it's become so monotonous now with same repeat cycle of apmaan separation, maa ka new failed udaan every now and then and last but definitely not the least nikkame shah's se apni beizzati karana phir wapas muh uthake unke ghar jana

But as you said they will run the show as much as they can