Posted:
Prachi Kadam
It's the month of romance,
what with the Valentine's
Day coming up, and the
small screen too seems to
have caught the love bug.
However, it's debatable
whether the V-Day special
episodes really mean more
viewership, considering
there's anyways a deluge of
love stories on air. After
Hrs checks out with experts, if a special show or
episode on Valentine's Day
really does get any extra
TRPs for the show.
Experts believe that
since Valentine's Day is an
urban concept, it doesn't
create interest among
masses. Producer of the
show Ruk Jana Nahi,
Hemal Thakkar says,
"Valentine's Day is mostly
a metro concept and in
small towns, people have
lesser awareness and avenues to celebrate the day.
In any case, the primetime
viewers continue to watch
shows, so TRPs won't be affected. People watch their
favourite shows, no matter
what the occasion."
Producer Raakesh
Paswan of Zee TV's show
Afsar Bitiya too feels that
TRPs remain unaffected
with or without a Valentine special. "I
don't think that
Valentine's Day celebrations affects
TRP and viewership. It's a western concept
and limited to only metros
and that too mostly
teenagers. The maximum
TRPs come from small centres where there is no concept of Valentine and TV is
the only source of entertainment," says Paswan.
Infact, the ugly truth
that is pointed out by actor
Angad Hasija, who is currently seen in Ram Milayi
Jodi, highlights how the
shows' crew doesn't even
get to be with their loved
ones, even on the V-Day
due to the hectic shoot
schedules. "Valentine's
Day celebrations require
time and a daily
soap actor doesn't
get that at all. We
get to spend quality time with our
spouses only when we have
a day off. So, we get to celebrate Valentine's Day only
when we manage to get a
day off anytime close to
the V-Day. But, I do order
flowers for my wife. Sadly,
this is the least I can do due
to my hectic schedule,"
adds Angad.
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