Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel. On 10th October 2004, the Channel became SaharaOne with the launch of The First Indian Sangeet Awards held at the Royal Albert Hall, London.
SaharaOne Television provides a strong mix of engrossing fiction & non-fiction entertainment and is popular for its star-studded mega events, dramas, kids' programming, thrillers, feature films & film-based programmes, and much more. Even as it provides a variety of shows across all the above genres, SaharaOne Television is also focusing on providing an entertaining and engrossing portrayal of strong, independent thinking Indian women in its soaps and serials. These include Meerra of Solhah Singaarr, Pari of Woh Rehne Waali Mehlon Ki, Kakul from Ghar Ek Sapnaa, Anupama of Doli Saja Ke, Sanjana of Main Aisi Kyunn Hoon Heer of Mera Sasural and the very recent Vaishnavi of Mata Ki Chowki - all of whom have become household names among television viewers.
Other SaharaOne Television shows that cater to varied audiences include a mix of non-fiction and reality shows apart from variety of movies. Comedy Champions is a stand-up comedy show, which is an attempt to bring in laughter in the lives of viewers. Biggest Loser Jeetega was a unique reality television show aimed to create awareness among audiences across the country on the perils of being overweight and unfit. Overweight contestants from all walks of life, knock off the inches and weight under the guidance of fitness trainers and nutritionists, over a period of four months. Eventually, the 'biggest loser' becomes the 'biggest winner'. This reality show is already in demand from viewers to air its season 2. Riding on the success of its earlier reality show Biggest Loser Jeetega, Musical reality show Jjhoom India stemed from the SaharaOne Television stable. This show provided platform to television artistes who thought they couldn't be actors and singers at the same time. Viewers were treated to stage performances by 10 dynamic jodis of popular television actors paired with professional playback singers where they got together in the hope to make some beautiful music together. Starting Aug 25th, 2008, SaharaOne Television launched the biggest and the largest reality show ever, Saas V/S Bahu. Coming out of the kitchen politics and the battle for reigning supremacy on the house, TV's 15 Saas and 15 Bahu's have now plunged in an unusual floor test by challenging each other on the.hold your breath.a dance floor. Saas V/S Bahu combines the best of fiction with the best of reality. While the dance floor is the 'Karamyudh', each team has at stake not only its reputation but is also fighting for honour of every Saas and Bahu who are rooting for them. The show has already ignited passions in every living room, uniting the family in debating the great Saas - Bahu divide and most of all, entertaining the young and old with great dancing and drama every weeknight for weeks to come."
With a strong focus on quality content and innovative programming and promotions, SaharaOne Television is poised for a position of strength amongst the mainstream Hindi General Entertainment Channels in India.
SaharaOne Television is part of the umbrella brand SaharaOne, whose other businesses include SaharaOne Motion Pictures, which is India's largest player in the motion pictures business. It launched FILMY, a film based channel on February 11, 2006.
