The only thing that sells in the industry is the emotional concept!

A women of epitome, Baisakhi was a crime journalist and then headed towards creative content. A women with dream in her eyes who has struggled in Mumbai and has seen many ups and down in life..

Baisakhi was earlier the Creative Head of Beyond Dreams after which she ventured into Sphere Origins. Currently she is handling the creative of Channel V's Crazy Stupid Ishq.

TellyBuzz gets an insight to Baisaikshi Banerjee..

How did your journey commence in this industry?

Born and brought up in Kolkata, I pursued a course of journalism from the City of Joy. Having worked as a crime reporter in Kolkata, I came to Mumbai in 2005 and started my television career with direction. I largely belong to the media fraternity as I have been imbibed with those qualities as my parents who are from the media and in the field of direction. Both my parents are from theatre and media background.

How has your journey been so far in Mumbai?

I must say so far so good. When I came to Mumbai, I started with direction and was also part of couple of shows like Left Right Left, Choti Bahu season 1 and many more and believe me every day was a learning experience for me. I must say that direction is a very creative field where one has to deal with actors, channels, producers and many other minute aspects. All these have to be kept in mind.

What is your current job profile?

From last few months I have joined Sphere Origins as the Creative Head. Earlier I was the creative Head for Beyond Dreams and headed both the shows,Veera and Junoon - Aisi Nafrat, Toh Kaisa Ishq.

What made you join Sphere Origins?

Honestly for my professional benefits and for better prospects as well as I had my prior commitments with my husband on making a movie with him and hence I decided to quit Beyond Dreams and take up Sphere Origins.

Which show are you handling with Sphere Origins?

I am handling channel V's Crazy Stupid Ishq and to be honest I am thoroughly enjoying bit of my association with the show. I get so nostalgic while writing for it because every one in life has gone through crushes, friendship and we have bunked classes. The entire college set up is very, very nostalgic for me. Moreover, the friendship and the importance of friendship in the show being shown is very essential and has gelled with the audience. Nowadays, youngsters spend more time with their friends so the bonding with friends is more than their parents.

You have made various shows and what aspect according to you gels with the audience?

I feel that be it Veera or Junoon or even Crazy Stupid Ishq the only thing that connects with the audience is the emotional quotient. The brother-sister bond, the lover bond and the bond that is being shown in Crazy Stupid Ishq which is of friendship.

You have worked with various actors. How do you deal with their starry tantrums?

I am fortunate enough that I didn't have to bear any tantrums so far. 

How do you give time to your personal life?

Well, I am thankful to my husband Deepak Gawde since he is also from the same field. He is into movie production. He has done films like Sarkar Raj, Dirty Picture, Once Upon A Time In Mumbai and may more. Myself and my husband have made a short film as well on a small girl who belongs to a poor family and is the third child in the family and how she struggle life to survive. I have actually produced the movie. My husband understands my work and definitely direction is a full day job. I have to juggle from one set to another but every single day is a learning experience and I have learnt a lot. I am thankful to my husband for being very cooperative.

Which shows do you watch?

Honestly, I don't get time to watch any show but wherever I get time I keep a tab on Devon Ke Dev. Mahadev. I also catch up on my previous shows Veera and Junoon.

Any show that you would like to make in future?

I wanted to make a show on the life and teachings of Buddha but now it will already be make by Zee Tv.

Any message you would like to give for the budding creative writers?

I would like to tell them that being in this profession is not easy at all and one has to understand the market, the need of the audience. There is a lot of compromise in our professional and personal life, and only hard work pays off. Nothing else matters.

Ruchita Mishra