Sony Max says 'Samajhdaar Ko Ishaara hi Kaafi Hai'

Sony Max, the premium Hindi movies and special events channel has always managed to captivate its audience with its appealing and innovative campaigns and activations. This time MAX is all set to reach out and enthrall a completely different set of audience through a unique engaging idea with a Bollywood twist called No Talkies'. This extraordinary and first of its kind property is specially designed to appeal to media agencies across Mumbai, Delhi and Bangalore.

No Talkies' is a fun concept wherein registered teams from the media agencies will play Dumb Charades' on Bollywood films using hand motifs to emote and communicate with each other. To register for this event, the participants will have to visit the micro site of the event on notalkies.sonymax.tv and fill up the registration form. A team comprising of three deewana's can participate. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game.

The city rounds of the activity will take place in Delhi on 18^th September, followed by Bangalore on the 19^th and will close with Mumbai on 25^th September. A total of five shortlisted teams - two from Delhi, one from Bangalore and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1^st October at Blue Frog. The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.

To create visibility and buzz amongst the media agencies, MAX will be putting up a round of posters, tent cards, desktop pop ups and standees throughout the agencies. To amplify noise around the activity customized hoardings for a few key agencies will be placed right outside their office. MAX is also in the process of planning to do a special activity within the agencies to further boost the response for participation.

Commenting on this Vaishali Sharma, VP Marketing, MAX says, "At MAX we recognize that the passion for Hindi movies percolates to almost everyone and NO TALKIES' is an initiative specially designed to bring out this very deewangi. Aimed at all the media agencies across Mumbai, Delhi and Bangalore, this activity has been conceptualized to draw in the movie buffs who have a little bit of movies madness embedded in their daily lives. NO TALKIES' is bound to be an epic battle of the movie lovers to prove their mettle as the ultimate Hindi Movie fan."

Talking about this initiative Rohit Gupta, President says "We share a very special relationship with media agencies who have always supported us. NO TALKIES' is an initiative to bring agencies together to feel the magic of movies as we do. It is a fabulous opportunity for the numerous media agencies to gather under one roof to enjoy, fraternize and discover a little of bit deewangi in one another."

MAX invites all the enthusiastic employees from agencies to take part in a delightful experience created especially for them!