Sonam Kapoor named Dior's brand ambassador; Internet says, 'life coming full circle' linking it to film Aisha

Bollywood actress and fashion icon Sonam Kapoor has been named the new brand ambassador for luxury fashion house Dior. The announcement follows Sonam's appearance at Dior’s Paris Fashion Week show, where she made headlines with her impeccable style. This collaboration marks a significant move for Dior as the brand aims to strengthen its presence in the rapidly growing Indian market.

In their official statement, Dior praised Sonam's multifaceted persona, saying, "A multitalented personality, the actress, producer, and fashion icon now embodies the audacity, grace, and elegance of Dior’s style, constantly reinventing femininity. This partnership celebrates the powerful cultural ties between Dior and India, a connection that dates back to the very beginning of the fashion house."

Sonam Kapoor, who has long been associated with the world of fashion, expressed her excitement over the new role, calling it a ‘beautiful cultural synergy.’ She shared her enthusiasm with WWD, stating, “It’s an honour to be part of Dior’s journey as they continue to redefine creativity and elegance in fashion. Their collections showcase a unique vision with intricate craftsmanship, which aligns perfectly with my own sense of style.”

As part of this collaboration, Sonam will be seen wearing designs from Maria Grazia Chiuri, Dior’s creative director for womenswear. Her appearance at the Dior show during Paris Fashion Week generated a media impact value of USD 2.7 million, solidifying her global influence in fashion.

Netizens have been buzzing with excitement over this announcement, calling it a ‘full circle’ moment for Sonam. Many fans have drawn a connection to her iconic shopping spree for Dior in the 2010 film Aisha, where she played a fashion-forward diva advocating for the brand. The popular fashion inspiration page Diet Sabya also shared this moment on social media, pointing out the striking parallel between her real-life association with Dior and her character in Aisha.

Sonam Kapoor has long been celebrated for her bold and elegant fashion choices. Over the years, she has become a global fashion figure, regularly gracing red carpets at international events like the Cannes Film Festival.