Rajita Sharma not co-producing Yeh Pyaar Na Hoga Kam..

Rajita Sharma will have to apparently wait longer to make her dream debut as Producer, as the channel has decided to go with Creative Eye to produce Yeh Pyaar Na Hoga Kam...

Published: Wednesday,Dec 16, 2009 20:43 PM GMT-07:00

Ranjini Nair

Rajita Sharma who had initially penned the concept of Directors Kut's Yeh Rishta Kya Kehlata Hai was all set to debut as Co-Producer of COLORS' upcoming show, Yeh Pyaar Na Hoga Kam. The show was to be jointly produced by Dheeraj Kumar's Creative Eye and Rajita Sharma.

However, the buzz is that she is no more associated with the show as Producer. Apparently, certain things did not work out between the channel, Creative Eye and Rajita Sharma, and apparently the channel has taken a final call to stick to Creative Eye as the production house for their show.

According to our source, "Rajita Sharma's dream project as producer has come to an abrupt end, even before the launch of the show. Rajita is no more part of the show, and it will be Creative Eye who will solely produce Yeh Pyaar Na Hoga Kam".

All our attempts to get in touch with Rajita Sharma were in vain. She did not even reply to the text messages we sent her.

When contacted, Dheeraj Kumar of Creative Eye said, "Yeh Pyaar Na Hoga Kam will be very much produced by Creative Eye. Regarding Rajita Sharma co-producing it, I can't comment. You better ask her or the channel. I wish her all the best for her future endeavors".

We also tried contacting Saurabh Tiwari, Programming Head, COLORS, but he too remained unavailable.

Yeh Pyaar Na Hoga Kam has Gaurav Khanna and Yami Gautam as leads, and will be seen at the time slot of 9 PM after the culmination of Bigg Boss.

Reporter and Author: Ranjini Nair

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Comments (20)

Lathika @hide

+ 2

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not a bad start, hope you bring out real life experience to the story.. keep it up

14 years ago

sargamr @sargamr

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WISHING YOU ALL THE VERY BEST FOR ALL YOUR ENDEAVOURS!
WE ALL ARE WITH U!

14 years ago

sandhya25 @sandhya25

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Rajita has given the best shows like jassi...idk about the current situation but all the best to her...I completely agree on luv2010's comment "Creative I shows starts out good then FLOPS later due to BAD creative ideas used. "

14 years ago

sargamr @sargamr

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Rajita Sharma, who was to debut as a producer with her upcoming venture in association creative eye is no longer co-producing Yeh Pyaar Na Hoga kam for colors channel and has opted out of her association with Creative Eye production house. The project includes the inception of concept, penning down the episodes, story, screenplay, dialogues, lyrics and complete creative supervision of the show. What made her take a drastic decision of opting out of the show specially when the launch of the show is so near, is a question that has till date missed her version of the story. It is stated in India-forums as well as tellychakkar that she is unavailable for any comments and right now is not responding to any of our phone calls. We understand that it must be a very disturbing and upsetting phase for her and perhaps that is the reason of her silence at this time.
Rajita sharma says, "The love story between a Kayastha girl and a Brahmin boy is inspired from my parent's love story.My mother was a kayastha before marriage and Dad is a Brahmin and they used to reside in Ganesh Ganj mohalla of Lucknow as will be shown in the show.
Even though my late grandfather was a rather liberal man on many other accounts and was a very well educated man, yet there were a few reservations and apprehensions in his mind regarding the inter caste marriage.
Even the girls' parents and their relationship is based on my maternal grandparents relationship.
In the era of early seventies when my parents got married, inter caste love marriages were rare in society and hence it was quiet a scandal for the two families. Even later in the marriage, both had to undergo many trials and tribulations vis--vis the society. It was a difficult task for them to make the marriage work and I had always found this very interesting and intriguing."
What are your future plans ?
Magic lantern is a production company that I have started in partnership with Viveck budakoti....

14 years ago