Ekta's reveals her fixation with songs as show titles

Producer Ekta Kapoor has launched yet another show with a title picked up from a famous old song 'Ajeeb Dastaan Hai Ye.'

Ekta Kapoor

Producer Ekta Kapoor has launched yet another show with a title picked up from a famous old song 'Ajeeb Dastaan Hai Ye.'

This has been the trend with her shows for quite some time now. Be it "Bade Acche Lagte Hain", "Kya Huaa Tera Vaada", "Pyaar Ki Ye Ek Kahaani" or "Bairi Piya."

Her two upcoming shows "Itna Na Karo Mujhe Pyaar" and "Yeh Dil Sun Raha Hai" are also in keeping with the trend.

Explaining the reason behind choosing such titles, Ekta says it's simply the lyrical recall value of the songs.

"Everyone asks me this question wherever I go, about why this fixation of having film songs as show titles? I just feel it's lyrical and somewhere if the song is popular, the title automatically clicks with the audience," the 39-year-old said here at the launch of the show "Ajeeb Dastaan Hai Ye."

"Be it 'Bade Acche Lagte Hain', 'Ajeeb Dastaan Hai Ye' or others. Mostly these songs work for me because they are so strong in their lyrical recall that they work," she added.

"Ajeeb Dastaan Hai Ye" features Sonali Bendre and Apurva Agnihotri in lead roles and goes on air on Life OK channel starting Oct 7.

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Sonali Bendre Thumbnail

Sonali Bendre

Ekta Kapoor Thumbnail

Ekta Kapoor

Apurva Agnihotri Thumbnail

Apurva Agnihotri

Bairi Piya poster

Bairi Piya

Kya Huaa Tera Vaada poster

Kya Huaa Tera Vaada

Bade Acche Lagte Hai poster

Bade Acche Lagte Hai

Ajeeb Dastaan Hai Ye poster

Ajeeb Dastaan Hai Ye

Yeh Dil Sun Raha Hain poster

Yeh Dil Sun Raha Hain

Pyaar Kii Ye Ek Kahaani poster

Pyaar Kii Ye Ek Kahaani

Life OK thumbnail

Life OK

Comments (11)

missing abhay and piya raichand so much. plz ekta mam bring Vivian-sukirti back with pkyek2. plz

10 years ago

Now a days all her show tittle are inspired by songs but i love Bade ache lagte hain most

10 years ago

Miss Abhiya so much! Ekta mam please bring Pyaar Kii Ye Ek Kahaani season 2

10 years ago

please bring second season of Pyaar Ki Ye Ek Kahaani with vivian and sukirti...
It ended very soon and missing it a lot
so ekta madam please please please please please bring it back for us...

10 years ago

Missing BALH N waiting for ajeeb dastan hai yeh n itna karo naa mujhe pyaar

10 years ago

missing a lot PKYEK its closed soon there were lots for describe. missing ABHAY AND PIA SO MUCH

10 years ago

missing pyar ki yeh ek kahani...
plz mam think about pkyek-2 :)

10 years ago

:'( I am missing Pyaar Kii Ye Ek Kahaani...please Ekta mam get it back :'(

10 years ago

pls mam , hope u think about pkyek season-2

10 years ago

plz ekta mam bring pkyek2 with Vivian-sukirti... plz

10 years ago

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