Zee is so predictable. Indeed from 19th Aug they are airing KKB & KDB 45 mins each from 9pm to 10.30pm to sustain long time viewership and also get weekly trp's, even after shifting KMTMG & RSHD to early time slots.
https://www.instagram.com/p/C-zdWDGxCIj/
Now need to see how 8pm RM gets concluded in next 2-3 weeks, also where will 8.30pm BL shift to? or it ends finally without another leap.
Feel channel is planning to make KKB & KDB both run for 45 minutes each on TV from next week onward that way until 10.30pm Z will daily have new episodes airing, and still confident to get their overall TRP's for night time intact.
In that case Z won't have much impact even after shifting Rabb to 7pm & KMTMG to 7.30pm slot from 19th Aug, even if these shows trp's are below 1 for early slots from next week, still can get some ad revenues with lower costs? May be channel also wants to test waters how Rabb will perform on its own without viewership & trp support being rolled over from KDB or KMTMG before closing it down?
Anyhow there have been speculations that Z team wants 8pm & 8.30pm weekday slots vacant, to launch new fictions as 6.30pm or 7pm or 7.30pm weren't attracting audience for any of their newly launched serials in the recent years. Also music reality show Saregamapa is going to launch next month for weekend prime time telecast. In that case some daily serials will go back to 5 day telecast, instead of 7 day.
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