Posted:
Congratulations to the Zee and whole Team for this rise in TRP 🥳👏 Next week will likely be more rise 😳
Originally posted by: saaniakh
Congratulations to the Zee and whole Team for this rise in TRP 🥳👏 Next week will likely be more rise 😳
Hoping for a further increase in TRP next week. From 1.2 last week to 1.5 this week, this looks good.
yes 👍🏼 Hoping for it.
But also Ghum show is estimated likely to see down of Its TRPs in coming weeks after leap n its high voltage drama over so this is big opportunity for RM Team and Zeetv to grab this chance to attract more viewership towards RM show 😉
Hoping for a further increase in TRP next week. From 1.2 last week to 1.5 this week, this looks good.
Ghum has a leap. So it is a gamble. Either it may fly off or else it will lose viewership. One month is the litmus test for Ghum. Meanwhile Radhe Mohan is growing
you are right 👍🏼
Ghum took 1 year to reach where it is its TRP was 1.5 initially.... RM being new show has managed to compete well also its light hearted too fans enjoys it unlike ghum has shown it all so now relying on high voltage drama content as its on its peak level now.
RM has gained half of fan following which all shows tend to get reach after 6 months to 1 year.
Bhagya Lakshmi also had 1.3 TRP initially months.
Ghum doesn't take one year to reach the present position. It opened with 1.7 and within 4-5 weeks, it had a massive increase. By the end of December, it was at Top 3.
I agree with Bhagyalakshmi. It took one year to become slot leader and enter Top 5.
As people who follow last few years how BARC system has been working, (and ofcourse reading in news all its flaws and cheating cases since 2020) its how much time those BARC sample barometer linked to TV sets household audience (may be < 55k samples) that gets hooked to content streamed in episodes without using remote often, that matters more in weekly data collection to arrive at ratings.
Added 8th Aug and 12th Aug, Zee has telecast 30 mins worth RM show episodes, ads free instead of regular 21-22 mins episodes along with showing high voltage drama around where is kid Gungun? how do we save this kid from that deep pit? and family sufferings.
Rise is quite expected within BARC & Zeetv regular audience as their attention spans might have increased, and channel was also focused in hyping & promoting this bore-well sequence in all means that too regularly, and execution and packaging of episodes was better too.
Zee group lost millions of its paid TV subscribers in recent years when Star group improved its paid distribution network, even in small towns in India mainly Star plus, movies & sports.😊 Zeetv budget spend on its fiction came down over the years as network overall hasn't been fairing well in multiple areas for different reasons, where as SP & Colors have had better budgets.
Luckily Zeetv still has some of its old time long habituated TV viewers 9-10pm dinner time slot renewing every month within that sample BARC households, so they are still managing KKB/KDB in TRP list for long even with such dragged, recycled, rinsed repeat, cringe and weak content because Balaji team also packages some attention grabbing drama every week, where as for same Balaji 8.30pm Bhagyalakshmi on same Zee with similar content took long to establish.
In addition in 2020 post lockdown SP not just improved paid subscribers with increased distribution, it launched all NEW fiction shows 8pm, 8.30pm, 9pm & 10pm, marketed & promoted them extremely well, spent good budgets, and so built quickly habituated family audience, also these new shows main characters connected well where as Colors, Zee, Sony overall lost. In 2022 too, SP is still reaping some old benefits, simple. 😊
Read due to 2020/2021 lockdowns & covid impacts BARC couldn't increase sample sizes as planned initially. Guess they wanted to raise upto 2-3 lakh samples and expand to different regions with a robust mix and match of samplings, but still not sure how far they reached.
However even that's smaller size for Indian TV owning households size, which is about 210+mn. BARC process and system of sample selection is still NOT automatic from what we keep reading, it has manual intervention and thus a selected household signs some agreement with agency may be for 1 or 2 years, and so family knows in advance that their house setbox has BARC barometer linked for weekly TRP data collection, hence tampering chances are still quite open.
Let agencies, advertisers & broadcasters fix this faulty system first make it more robust, automatic, transparent. As regular TV audience its not much our botheration. Btw now a days noticing much commotion online and mainly in social media about TRPs by fans and viewers.
Reality is most Indian general TV viewers, that too current pay TV subscribers DON'T decide/deliberate which hindi fiction soap or GEC they want to watch or not, based on some weekly TRPs list published by BARC after seeing some rise or fall in numbers. 
Habits, bonding's, interests, attention, entertainment, unwind, thrill etc. are better factors for them. For prime time slots, the idea of watching TV with the family it seems is more important, than what is actually being watched. And it can also be news, sports, if that’s the general consensus in the house at that point of time not necessarily another GEC.
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