The heroine-centric film, neither the channel nor the PH ever admitted in all their statements and announcements that if that sort of 'film'-switch happened, there would be no more scenes of the heroine 'filming' if the couple weren't there together. The channel and PH are apparently not willing to take the financial brunt for lack of massive viewership for their creative ideas. So either sponsors have to be willing to back up their budget, or they have to be willing to choke on the cost of inadequate crores of mass-viewership.
The husband getting repeatedly demeaned and the wife uncharacteristically shown uncomprehending of it? They tried to sell it as his inexplicable insecurity, but it's too damn understandable for most of the conservative majority-audience.
And a couple who understand and support each other and defend each other's dignity - that gets great viewership even if the track is nonexistent.
Here, we have a couple that take turns in giving grand proclamations of devotion and care for each other but uncharacteristically fail to translate that into deeds just to arrange a plot-convenience point for an ongoing track.
Everything that the majority-audience loved about RK and Madhu and which ensured series-commensurate 3+ TRP has been scuttled for a couple whose majbooris of one and rise of the other have not enough takers in terms of required crores of mass-audience to get a track budgeted to continue.
Every reaction that would get Madhu mass-support is never shown, and they always opt for something that is predictable weeks in advance as going to cause track-scuttling at crux-point.
If the track is good enough to stand, it can be gauged at the very starting fortnight not via TRP (which reflects only the first half of the episode) but via data of which scenes and tracks are unacceptable to majority-audience. The tastes of the required mass-audience have been consistent for months and years, and going against that has got track-closure for every consecutive track for so many months.
Was hoping they'd pull the reins this time and modify course while we were still scraping along in the 2+ range.