'More people are watching KBC ever before'
By: Upala KBR
March 20, 2007
One up on the competition: Shah Rukh Khan and Siddharth Basu pic/ PRADEEP DHIVAR
There seems to be a muted conspiracy to pull Kaun Banega Crorepati 3 down. Surprisingly, one didn't hear constant discussions about it's ratings, impact and over-analysis when the Big B was at its helm. In a frank chat, Siddharth Basu, who produces KBC, talks about the conspiracy theory, Shah Rukh and the ratings.
Everybody seems to be tossing around KBC TRPs. What's the real figure?
This is no secret as TAM figures are regularly published. The key is not an absolute figure, as if that's some kind of ultimate class grade, but the number of viewers.
And the bottom line is that more people are watching KBC with SRK than ever before.
Do you sense a conspiracy to sabotage KBC?
I really don't know whether it's competitors or just natural media obsession with a much-hyped show.
What I do know is that people are enjoying the show in large numbers, Star is positive about its commercial performance and the show is delivering high visibility to its sponsors.
So the uninformed or deliberately distorted reports about TRPs are of questionable consequence.
KBC figures were never this hotly debated in the past.
The match has been played and won. Extraa Talk can go on forever. It's inevitable that when something takes center stage in a crowded and competitive field, there will be a few hoots among the hurrahs.
Is the continuous TRP debate frustrating or amusing?
The show is as entertaining as it can get. It remains richly rewarding for those who want to stake a claim for the hot seat and the huge prize, and compelling viewing for those who can see how a few questions can change lives for the better.
And it has a new host who has re-invented the conduct of the show superbly, reaching out to new and younger audiences. That's what matters to us as producers, and that's what should matter to viewers.
How would you describe KBC 3 â average or hit?
Going by viewer response, it's as good as it can get.
Is KBC3 ending in April?
Yes. This series is for 52 episodes. Star has acquired the rights for 5 years with a maximum of 52 episodes each year, so the fourth season will start any time later this year.
Were SRK's episodes Mr Bachchan's backlog?
All the contestants who had qualified for KBC 2 but couldn't take part because of last year's premature termination have been accommodated in the current series of KBC 3 with SRK.
Is Shah Rukh's contract being reworked, like his detractors are saying?
I cannot comment on matters pertaining to his contract and commercials, because as producers we have nothing to do with it.
But I can categorically say that Synergy and Star are more than satisfied with Shah Rukh's performance as host of KBC 3.
Any message for the KBC critics?
Do they exist?
It is being rumoured that celebrities are shown the questionnaire beforehand. Comment.
Never. No contestant, least of all any celebrity on KBC, has ever been given a clue about questions or answers before the recording. They are not paid either, unlike some other shows.
The celebrities genuinely donate the value of their time apart from their winnings.
What does happen with charity specials on KBC is that the questions put to the celebrities are relatively simpler, since the winnings are not for the contestant, but entirely for recognised charities.
The host, who is never given the answers beforehand either, goes all out to be as helpful as possible.
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