JiYa Euphoria #8 ~ Dark Desires - Page 54

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He plays a dude who takes a girl out for a spin when another guy gives her a Nokia phone and she ends up playing video games on the 3G connection on their date. Dude Rithvik is not happy about it at all. But model Rithvik is as he has got great feedback for the ad and he shares the experience of doing this ad and many others with us.

"The experience of doing the idea 3G ad was great as we shot for two days in Goa in over 10 locations. I love doing ads as they work at a calm pace better than films and of course television. The ad was shot by Chrome ad agency with whom I shot my first Airtel ad too. So it has a long and fruitful association. I love working with them."

Talking about his various other ads, he says, "My first ad was Airtel Fifa 2010 ad and I have done many others like Jaquar,, Lays, Cadbury dairy milk, Hero Honda too. I even shot for Maruti A star but I don't know if it would be released."

Working with stars is not new for Rithvik who has shot with actor Saif and India's cricket captain Dhoni. "It was awesome to shoot with them. I shot the Lays world cup 2011 ad with them where Saif says who will win the world cup from a balcony and then I come in the shot. I hardly interacted with Saif but I met Dhoni and he is so cool and humble. It felt wonderful to meet and chat with him briefly."

Though he has done the idea 3G ad which is Abhishek Bachchan's baby, yet Rithvik has his own opinions of the ads. "I loved the initial ads of what an idea sirji but the latter ones weren't that impressive. The latest one with the 3g and population concept though is cool. I simply loved it. Though I am not in the ad, my idea 3g ad is an extension of the same, so I feel a part of it," smiles Rithvik.

Other than his television show, Rithvik is also looking forward to a film about to release soon.