Haven't been regularly following KMTMG now a days, so can't comment if recent content/plot is being liked by TRP sample viewers.
But without 27 or 29 mins length episodes if ratings have increased for regular length episodes, also need to verify if this show is airing at 10pm time slot or not?
Came to know in recent weeks Zee is streaming KMTMG daily at 10.15pm instead of 10pm.
So some old timer loyal audience of 9.30pm Kundali might contribute in wrongly hiking KMTMG upto 10.15pm till Kundali finishes due to this overlap. If so this strategy of channel is working, even 10.30pm Rabb is also showing a rise which is instead starting late at 10.45pm.
PS.
btw Colors recent successful top rated weekend show Laughter Chefs is shifting to 10pm slot to henceforth air every Thrus, Fri from today i.e Aug 1st
as KKK has taken up weekend slot. Lets wait and notice if this Laughter show impacts KMTMG viewership or not.




But zee channel is not even in top 10 channel in states yeh 1.3 viewer kis planet ke hai? Only delhi and assam mein top 5 channel mein hain
If 30minute ke show hai toh ads kab aati hain