Different times need different approaches. Last decade it was all about being accessible. So, being active on social media, being seen everywhere every other day helped; the aloof stars suffered. This decade is all about being exclusive... ab jitna kam dikhoge utna log tumhe dekhne ke liye pagal honge.
The TV show that made Salman a superstar is the same TV show that's drowning him today. No one wants to see his jaded self on Big Boss and Big Boss OTT toh theater mein kyun jayenge?
Salman's greed to make money from whichever source has lowered his star power. Buddhe ko Big Boss hi nahin karna chahiye tha, lekin lalach mein Big Boss OTT bhi kiya.

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