Originally posted by: atominis
Let us not debate pageant winners.
Pageants are marketing gimmicks and a lot of Indians win because India is a HUGE untapped market for beauty industry and grooming, English speaking, fashion design etc, the whole baggage that takes to win pageants.
Whem Indians won Miss World or Miss Universe around the time India opened its economy and around globalisation, liberalisation, privatisation, it was to tap the market and it worked exactly as corporations intended as it led to rise of gyms, fashion design courses, beauty salons, specialised hair and skin care products, make up artists, jewellery designers, English speaking, grooming classes, public speaking classes, classes to teach even how to walk or sit, cosmetic dentistry, cosmetologists, dermatologists, hair transplant, plastic surgeons etc and whatnot.
It spawned a whole industry and now even small towners and older people are self conscious about looks.
I have seen people at even ripe old age get their teeth corrected, wear braces or get hair transplant or face lift, peels and whatnot and they are not even employed, but still just wanna look good.
Hyping of Anil, Sunil, Sanjay, Hema and Rekha as icons also serves market and older, married people are also self conscious about fitness and looks now.
Earlier only ones looking to get married or for jobs in glam industry were self conscious about looks. Now everyone is.
I agree on pressure on BW to take issues or judging them based on religion or politics. That does affect content and its promotion.
However I have not seen obsession in any part of the world with Indians or Indian make up or skin care or wanting to look like Indians.
The only Indian stuff which is LEGIT a worldwide phenomenon is spirituality, meditation, yoga, and to some extent Ayurveda, naturopathy, and some practices like langar and bhandara we have here. Our religious and spiritual stuff is the only one that can be said to have a worldwide curiosity, awareness, fascination and popularity.
It gives me pride to see foreign authors, psychologists refer to Indian philosophies in their books.
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