Movie is made with a budget of 410cr. Disney is both producer and distributor so thereâs no distributorsâ sale. Disney also has their own OTT platform so thereâs no revenue from OTT sales. The producers have to recover the 410 cr minimum. Everything the movie earns is split 50/50 between producer and exhibitors in India. In U.S. the contracts are a little different so letâs assume that itâs 25/75 in favor of producers and letâs assume itâs that way for all the overseas earnings. How much will it earn overseas ultimately? Around 100cr net which means Disney gets 75cr of it. Letâs round it up and say Disney gets 100cr from overseas markets. Itâs still leaves it with 310 to recover and going by 50/50 split it will have to make over 600cr to just break even. I know the movie is bringing in big numbers now, but itâs way too early to assume it will go above 600cr for any amount of profitability.
All that being said, this weekendâs numbers make it very easy for marketing teams and PRs to manipulate the narrative to call this a hit even when it may not be.
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