I have a different opinion. I feel they are very very good friends, I mean closest to each other as both their families live in other cities and they are on their own in Mumbai. And when you are this close to someone you feel jealousy if your best friend mingles with someone else and you have that Haq on that person. Also you would be protective and caring for that person. Now I know all this because I had a similar guy friend in college who was the closest to me, there were absolutely no romantic feelings involved but we were so possessive of our bond.
Now I think they promote all this shipping stuff because they find it funny and entertaining and if it's promoting them as a brand then win-win for them. It's just increasing their value and at the end of the day they know what's the truth.
I'll give one example of Kate winslet- Leo de caprio. Both are the bestest of friends for 25 years now and people ship them incessantly but they remain just friends and SuMaan give me that vibe
Yes, at this point even I get the feeling that they are just very, very good friends. They have a lot of love and concern for each other which just shines through❤