In All times if a show to be get hit among audience that must be create some emotional connection with Audience… and also you must have know the pulse of Audience to whom the show to be served.
Anupama have such a connect to the Audience.
A major chunk of audience may relate them selves as Anupama. Strictly I am not telling about the Romantic Angle with Anuj , some Anupama may have to disown Anuj’s and have to settle with Vanraj.
Many Anupama’s can see in our own family or surroundings who compromised for their family Only their happiness & sorrows surrounding their children and husband. So such audience giving trp to Anupama
Imlie’s case initial TRP I feel like ,Anupama the audience was able to connect. No body was easily addressed the underlying issues of geographical caste and class barriers in multiple level , which for a long itv was not addressed such issues openly.. Even with Tripathi’s turning hostile imlie able to maintain decent trp … they slightly declined in Malini phase only, by that time they almost completed the core issue, Apart from the gimmicks shown in Adhini wedding or Malini pf … again they started declining… Despite all this some viewers from first set are still there who may not be part of any type of Shipping the Jodi’s or SM buzz , they giving trp in the week where negativity is less …
Out look of Rajjo serial seems that they started in similar ground of imlie, But I feel totally that is not the case … Rajjo can be connected to very minor set of Audience, So I don’t think by all gimmicks or usual triangle story they will survive long .
Pandya store one of least trp getting show is a big hit in south , because mainly there this story After a long Talks about family value and all … Which audience once not able to connect with “Desai” family and all. From this it self it is clear how differently normal audience take a show , and this Twitter , Hot & rage chemistry, sizzling chemistry doesn’t have much impact in TRP