I am not a PR or a social media expert by any means but from my perspective half of the criticism and trolling will go away if there was just equal effort put into promoting Sairat from a professional perspective. One photo/reel/story on IG once a week or even a couple of times a month will placate a majority of the fandom. They can even just take turns doing it, so not one person is pressured to have to post all the time.
And if at this point, they are still in denial that ghkkpm=Sairat, then it really is their loss. All I would say is, enjoy the trp’s and the success while it lasts, because it is not going to be long lasting.