Kaybeauty by Katrina Kaif: Coming Soon on 22nd October 2019 - Page 11

The ad is quite a thing! Who made it? Somebody from India?

"It's 'kay to be you" is brilliant too! Should resonate with young women.

dont we have enough beauty brands?? 🤔

Very happy for her. Loved that she ventured into something different than the other Bollywood stars who set up production houses as the next step.

Her line seems promising and hope it emerges as a popular brand In India

Originally posted by: zara321

Ranveer and katrina promoting kay beauty, katrina puts her beauty lines kajal on Ranveer

https://www.instagram.com/p/B33oH_yDqcO/?utm_source=ig_web_copy_link

https://www.instagram.com/p/B36dn-fA51Q/?igshid=56wrra52ixha

https://www.instagram.com/p/B362QWlA0IY/?igshid=15wgtv1nx4iqr

https://www.instagram.com/p/B36yX0uA-OJ/?igshid=l62j5jmb2occ

https://www.instagram.com/p/B36uM6Sg1g2/?igshid=1ebytmw6690p9

https://www.instagram.com/p/B36u4nIgC5K/?igshid=y1immqt2tp46

They should release a dubbed version of the ad in various languages for the tv. English ad will help her get the millennial audience but a TV ad will help her reach the aunties.

Originally posted by: Peek-A-Boo

They should release a dubbed version of the ad in various languages for the tv. English ad will help her get the millennial audience but a TV ad will help her reach the aunties.

Good idea but I think her target audience is clearly millennials. I think she wants to position it as an edgy but responsible and inclusive brand, which is not something that will resonate with aunties. Her brand is very much in line with Rihanna’s but for a pan Asian market and differ from Kylie’s as her target audience is older, educated/woke and more multicultural. Her campaigns do copy the look and feel of some of the well-known sports/tech brands, but it hasn’t been done in India before so it doesn’t feel too recycled and obvious. She and her team have clearly delivered a well thought out and brilliantly rolled out brand. Let’s wait and hope the products actually deliver. But so far so good. I am impressed.

"It's 'kay to be you" is brilliant! 👌

Should resonate with young women! 😎

https://www.instagram.com/p/B37Tl0Kh-9S/?igshid=aisrd1jlz7x2

Originally posted by: Peek-A-Boo

https://www.instagram.com/p/B37Tl0Kh-9S/?igshid=aisrd1jlz7x2

Stunning