I don't understand this --reach reach reach--- thing that's coming up. Bags of atta and rice have more reach than almost any other brand, definitely more than Loreal. People have to buy it regularly. That doesn't mean A-list stars are clamoring to do those ads. They go to older women or has beens like Madhuri and Karishma Kapoor.
Big stars don't need to worry about reach anyway. They are already household names. What difference does it make if 50 posters are put up or 20? It doesn't change anything for them. It's better to get a higher paying contract.
The reason Indian actresses badly want brands like Loreal and Chopard is that it gives them access to an international red carpet, not for ads or posters in some tier-2 city. Getting on the red carpet means they can get into the international media. Fashion sites and sometimes movie sites will feature them and exposes them outside India. All BW actors seek validation from the outside world and it helps separate themselves from the local actresses who don't get that international exposure. They can create a vibe that they're bigger and better and more famous.
Nailed it!!! 👏👏
Lol the condescending attitude shown towards others in this thread is enough to make them Lalita Pawar style mother in laws. Yes everyone has to have a degree from IIMC to comment on a BWF.