Cannes '19 Thread #2 - Page 72

Fight kis baat ki ho rahi hai yaha... Is it about Chopard famous hai ki nahi ya kuch aur?

People who are fashion conscious and know about high end luxury would obviously know about famous brands.

Others like me who are not into fashion, leave high end luxury would GHANTA know about Chopard unless one of my fav celeb endorses it...

Chopard is not targeting Indian audience for it’s jewellery .It recently launched it’s perfume in India and had Sonam associated with the product. It has done well to buzz in Indian sns.

For their association with PC, there must be something why Tiffany, Chopard are using her to model for them. I am sure their marketing teams know their numbers well .

I, personally, like to see who lends their clothes to our girls. That shows how well they are doing as far as coverage and impact is concerned. PC clearly is popular for MET which is why Dior lend her the dress, hence why I find it very interesting Valentino chose Sonam. For me, right now, Valentino is at another level for couture.

Originally posted by: Malpua

No she is posing in the photo.

Originally posted by: crispsy

What will they do with mass reach when their target reach isn't mass? Please study market expansion strategies. thank you.

Mass here means a large chunk of the population. Again, people who can afford their products are aware of the products even without getting an Indian celeb endorser onboard. So they may get name recongnition but with there high pricing people will still prefer affordable brands.

Originally posted by: Malpua

🤣 Aishwarya's brief must have been GOT final season and episode will broadcast the same day as my RC, so lets do FIre and Ice theme. Fire on first day, Ice on the next. But the end result is this,lol.

Kal dragon bani thi, aaj WunWun bani hai.

Originally posted by: Melissaa

Their reach is not for the masses and they can never penetrate the market even if they do 100 ad campaigns in India because the people who can afford the products are aware of them alteady. And it is the masses who will buy products when endorsed by their fave stars not the rich high society folks. Chopard is expensive and the people who can afford their products are aware of them. No Sonam or other star can increase the reach because the price limit their reach. Mac has been around for ages in India too yet it is L'oreal, Maybelline Lakme who still dominate the market. You clearly have no idea how markets work in India.

God don't even try with them 😆 It's not worth it.

Originally posted by: Melissaa

Mass here means a large chunk of the population. Again, people who can afford their products are aware of the products even without getting an Indian celeb endorser onboard. So they may get name recongnition but with there high pricing people will still prefer affordable brands.

But Chopard is selling perfume and using Sonam as their face. Hence their need for mass penetration.

Originally posted by: awesomegurti

#AishwaryaRaiBachchan in a custom @AshiStudio

Gown & @AvakianOfficial

Jewels attends the screening of "La Belle Epoque" during the 72nd Annual #CannesFilmFestival.Styling - @Aastha06

Makeup - @TheValGarland

Hair - Stephane Lancien#AshiStudio

The close up shots are extremely unpleasant.

Originally posted by: AllThatCritique

God don't even try with them 😆 It's not worth it.

I got sentimental when I saw Chopard perfumes. 😆