Cannes '19 Thread #2 - Page 67

Originally posted by: AllThatCritique

All this time am been talking of a general reach because that's what consumer resource value and surveys cover. That's how you calculate reach. Only a select few doesn't equal to reach. The rich dont factor in the general reach at all. Compared to Loreal Chopard's reach is in the negative in the Indian markets. Forget the jewellery space cause that's mostly traditional,watches space is on request and cover top brass. I don't wanna give a marketing consumer survey 101 here but reach is negligible when only a few can access it. That's basics of a consumer survey.

Luxury brands don't really target general consumers. As i said before, their market will expand. They haven't done any campaign like L'Oreal in India yet.

Originally posted by: Malpua

If Athiya Shetty was bit popular or started out as model she would be perfect to take over from Sonam as a Loreal Cannes girl. She would be fabulous on the red carpet. The west would love her face.

It's unfortunate she gained nothing from Drake affairs.

Originally posted by: hantel

L'Oreal is not doing anything for the celebs either, it's Cannes that increases their value once in a year. No one cares about L'Oreal billboards and ads. All they care is Cannes appearence. Chopard is dojng the same to PC and Sonam. They will send PC-Sonam to Cannes every year, desis will value them.

What? L'oreal promotes their girls in INDIA. They are literally endorsers. A loreal deal is not just a Cannes appearance lmao. What are you even talking about? Their reach is in India. Noone cares about their ads and billboards? Consumers do. There are yearly surveys on things like this. That's how the endorsement industry works. Aishwarya and Deepika are known as the L'oreal girls well beyond their Cannes appearance. People who don't watch Cannes see them on print media , TV, any visual medium. I have to laugh at the noone cares about their ads. That's literally saying the advertisement and marketing and survey consultantancy doesnt work. The whole industry which pays the Virats and Deepikas tons of money to endorse doesnt work.

Originally posted by: opsora2090

Omg.. this looks horrendous.. It’s like something is growing .. eekks *insert chrissy tiegen gif”

Originally posted by: hantel

Auditioning for Bramhastra 5.

😆

Originally posted by: opsora2090

Originally posted by: crispsy

Luxury brands don't really target general consumers. As i said before, their market will expand. They haven't done any campaign like L'Oreal in India yet.

If target isn't general consumers then that product doesn't have a reach especially in a frugal ecocomy like India. That's not how one defines reach. Yeah they haven't lol and hence they have no reach. You proved my point.

The essays here on brands is so freaking annoying

Is brand pe jhagre remind me of tati vs James Charles😂😂

Originally posted by: GrumpyTheCat

No ..Aastha Sharma has been styling Ash for Cannes (not sure regularly though) since 2015.

Time to switch.. Ideas khatam hogye..