Gappa Tappa Corner - 7 - Page 52

I guess none of the serials of Sunday Maha episodes have any major events in the story but still ZM kept it just because they want to clash CM's BB event on same evening.

Originally posted by: mishkil88

I guess none of the serials of Sunday Maha episodes have any major events in the story but still ZM kept it just because they want to clash CM's BB event on same evening.

Originally posted by: kamalsh56

i think they have shifted the timing of maha-epi of MNB (the most popular serial in the ZM stable) to clash with BB opening.

Looks like ZM is now feeling threatened by Nikhil Sane's moves at CM. Wonder how many of loyal ZM viewers will shift to BB on CM.

They have recently failed miserably with reality show SRGMP. Now HM is only reality show going on. Overall still ZM is far ahead of competition. But they are certainly wary after NS and others exit.

The inertia of the viewers is the big obstacle for Colors. A majority has , sort of , programmed itself in viewing ZM by default. To pull them to Colors, is not easy task. BB may appeal to a section of the viewers but to move them from the serials on ZM to those on Colors , will need different approach.
Something like call of " Marathi Maati (soil)" will be needed. Famous novels or stories from Marathi , bringing more popular Marathi actors etc.
Something which ZM did more than 15 years ago , to counter the appeal of STAR pravah ( a big name at that time)

Incidentally that reminds me - Ajinkya deo started one marathi channel called Prabhat many years back and it closed the shopt in 2 years.

Originally posted by: charuDeu

The inertia of the viewers is the big obstacle for Colors. A majority has , sort of , programmed itself in viewing ZM by default. To pull them to Colors, is not easy task. BB may appeal to a section of the viewers but to move them from the serials on ZM to those on Colors , will need different approach.
Something like call of " Marathi Maati (soil)" will be needed. Famous novels or stories from Marathi , bringing more popular Marathi actors etc.
Something which ZM did more than 15 years ago , to counter the appeal of STAR pravah ( a big name at that time)

I agree with the Marathi soil connect.

My guess is different. I think CM does not want to copy ZM by appealing just to the Marathi manus. They are targeting the youth. They cleverly added Shalmali, to the judges team in SNDN along with the middle of the road Avdhoot and the purist Mahesh (who also appeals to the youth). Even BB is targeted at youth. Of course a large chunk of audience is rural (look at how rural serials are doing well on ZM) so CM will have to also appeal to them. But they may try something different even for the rural audience.

CM is appying mixture of both - something is copied form ZM (TKP, Prashant Damle for cookery show , Harshada program) and some out of box thinking like BB. They have to take out all the stops to fight ZM dominance. As i already mentioned before channel-wars will benefit viewers. I am sure they must be doing home work to bring thriller series at 10.30pm slot and also they are likely to take clue from success of MNB. *pravah tried to bring youthful serials like lagori or lady oriented serial amhi sahajani etc but no success.