ADHM sustains well on 2nd Friday, emerges a HIT
Karan Johar's Ae Dil Hai Mushkil has sustained very well at the box office, collecting Rs 4.56 crore on its 2nd Friday. The excellent trend has ensured HIT' status for the film.
ADHM has collected Rs 84.75 crore in 8 days, it should collect somewhere around 97-98 crore by the end of its 2nd weekend and then cross the 100 crore mark during the weekdays.
IndicineLBO Note: In our prediction, we expected the film to end with collections of Rs 102 crore, but it's certain now that ADHM will cross that figure in around 12-13 days. ADHM had opened well at the box office even during the Pre-Diwali period, so we expected bigger drops during the weekdays, but the film has sustained very well. In fact, ADHM has recorded the 2nd highest 2nd Friday of 2016, only behind Sultan and ahead of films like Rustom and Airlift.
The other reason was the upward trend that Shivaay showed on Monday, we expected the Ajay Devgn starrer to overtake ADHM during the weekdays, but the clash has eventually turned out to be one-sided with the Ranbir Kapoor starrer dominating through the week.
| Day | Collections | Growth / Drop |
| Day 1 (Friday) | 13.30 | - |
| Day 2 (Saturday) | 13.10 | - 2% |
| Day 3 (Sunday) | 9.20 | - 30% |
| Day 4 (Monday) | 17.75 | + 93% |
| Day 5 (Tuesday) | 13.03 | - 27% |
| Day 6 (Wednesday) | 7.63 | - 41% |
| Day 7 (Thursday) | 6.18 | - 19% |
| Week 1 Total | 80.19 |
|
| Day 8 (2nd Friday) | 4.56 | - 26% |
| India Total Collections | 84.75 crore |
|
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