Prem Ratan Dhan Payo is has notched up huge numbers over the first three getting close to 100 crore nett and that too with just one major holiday. It all looks good and rosy on paper with such huge numbers and a solid Saturday trend also which is day three but there is still a case for concern as the trend in key areas are not as good as collections suggest.
In this multiplex era, Delhi city and East Punjab have become hugely important, not just because because the huge multiplex concentration in the area but because how well they sustain in the long term when a film works. Prem Ratan Dhan Payo is not really performing in this belt as collections came down on Friday to low levels and fell again on Saturday.
The last five years have probably not seen a film sustain in long run when Delhi and Punjab is not performing barring Singham in 2011. Delhi city has grossed around 6 crore nett in three days while Mumbai city is around 8.50 crore nett and normally Delhi city should be more or at worst on par. Its not a problem at the moment as Mumbai and Central India are phenomenal and keeping all India totals high.
A Hum Saath Saath Hain in 1999 could not perform in Delhi city also but still came through very well but the importance of Delhi city is probably more today and if Delhi and Punjab come down heavily on Monday from these levels then a real big number won't happen and even 200 crore nett will be in doubt despite these huge opening numbers. A low Delhi city and Punjab has a huge affect on numbers after the weekend due to the huge sustaining power in these belts.
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