MESSAGE 4 PROMO DEPT

Message for Mr. Kapoor , Mr. Nair, Mr. Usmanali, & Ms. Desai, { Promo Dept}.

I see strong prospects for this show, with high Potentials .. Making sure no flaws blocks its path ..Coz this is one of the fabulous Shows ' Really enjoying it ..Always thirsting 4 more N more ..What's Next ???? Everything has started with such a good taste .. .. Entire Creative team ..has done a fabulous job '. Just Promos need to Prep up .

Power Of Creativity Projects One's Inner Reflection Of Talents..

The Promos ' Have no Reflection of Creativity with all the PLUSH . If you observe your Promos carefully you will feel lots of . . Fishiness in the Aura .. The Body .. Knives. . Gunshots .. Sound of Siren .. Cops.. Shrieks in Movie theatres' bloody scenes.. are TOTAL TURN OFF"S. .. Very very Smoky . They are Nothing but Reflections of burn't flavors of Ordinary Presentation .

Power Of CREATIVITY exposes you to Variety of Techniques .. Fictions ..Colors ..Flavors.. Chills..Magic .. Amping up the Star's Skills & Talents with all its Festivity Captivating the Viewers .. With all its glowing effects ..

Do you see any Reflection of Creative talent in Presentation of your Promos ? Well thought out ideas OR .. Do you See any Nutty >> Sweet >> Concuctions that will generate flashy Sparks of Enthusiasm in New Audience .. or New Advertisers to change channels ? No. . No. . No . . No.. Sacchay dil se ki hui har kaam dil ko choo jaatee hai ..You cannot go wrong .. I don't feel the Sparks in your work ..

Step 1 '

As we all know . . Promos are Advertising / Marketing tools for the Serial ... When a new serial is being launched .. There should be clarity in developer's thoughts & ideas . What are the factors required to create Promos ? What are Channel's long term goals ? etc etc ..

Focus should be on Customizing the needs of the Serial: -

1. Enhance Business & Investments Returns . .

2. Audience Attraction in hi- Volume..

3. Attract Investors in hi- Volume...

I see lots of investors for this serial 'But the Goal should be to attract more N more new investors & audience for long term goals ..with New Creative Presentations .. Audience existence is Magnanimous Worldwide .

Step 2 -- Important

Fundamentals need to be clear .. B4 you start work ..

The Concept of the story Revolves around Crime ..Based on the Concept ..Themes are developed Culminating in the form of short stories ..From the Themes ..Tracks are developed complimenting the whole concept of the story .. flowing in 1 Complete Cycle..

Your Promos should revolve around the TRACKS ONLY . That's where the Real Aroma is . . Not the Concept of the story ...Just like Rice or Roti is tasteless . . .It tastes good , when eaten with Zykedaar dishes . . You need to advertise the AROMA of the Zykedaar Dishes served in gr8 style ONLY thru creative techniques ... PPL already know they need to be eaten with Rice or Roti .. The Aroma of Rice or Roti does not make anyone hungry ..the smell of exotic dishes attracts you to the table & creates hunger in us ..

Sameway we all know it is a Crime thriller ..Why focus on Crime Scenes?. .. Promos are Out of Focus ..because the creativity is not flowing in the Right Vehicle unable to meet the Sophistication -Originality ' Naturality on which the show is revolving . The Promos are moving in the WRONG VEHICLE ..around the Concept of the Story CRIME SCENES not the AROMA of the tracks . .There are lots of Visual Masterpiece Scenes in many episodes.. have not been exploited ..

Step 3 --

Process of Developing New Promos using Creative Techniques '

Understand the Concept of the story .. The theme & all TRACKS .. Based on that .. detailing needs to be done.. Develop Creative ideas & Presentation styles .. Focusing on the Aroma of the serial that'll create hunger in the Existing & New audience to stay glued & attract New Advertisers .. PPl are always playing with the Remote .. Switching Channels . . The moment they see something Eye Catching. . they'll switch from other channels .. Entertainment is what everyone is looking for . .. Relaxation . .

Mr. & Mrs Mishra has it all .. Audience need to know abt its existence .. Stars will use their inner strength to pull .. but audience need to see them in Promos to get attracted ..Presentation Styles of the Aroma :

What is true Aroma of this Serial ?

ACP Abhimanyu Mishra is the true Aroma of the serial ..Unkee Madh Mast Mahek hi ees serial ki Aslee Attraction Hai.. Unkee Screen Presence Mein itnee Tej aur Taazgee hai ....Har Haseen dil ko deewaana bana detee hai ' Woh apnay aap ko har ek Personality mein ees tarah dhaltay hain ..unmein anokha pan paaya jaata hai ..Unkee Awaaz mein itnee Mithaas hai ..dil khushiyon se Bhar Jaatee Hai ..Har ek Zykedaar khushboo ke Peechay Rahilji ki Mahek hi toh Hai .. He rates himself as Total Bindaas Entertainment .. Which he is . . But Sonu Rates him as Total Sparkling Diamond in Totality ..Whichever angle you look at him .. he Sparkles .. Anmol .. Priceless ..Where is Abhimanyu's Aromas in the Promo ?

The Promos have no power coz UR showing the Same title track .. Same Presentation Styles .. Crime Scenes .. Same looks over N over .. Burnt Reflections of Ordinary Presentations . .

Try wearing the same clothes over N over everyday without washing for 2 months & ask PPL for their opinion on your Clothes .. ? they'll move away.. Try eating the same sabzi everyday 3 times for 2 months ..you'll be bored with the same taste .. people like change .. variety .. Promos lack all teekhapan but the Show is Spicy .. Stars R Performing Gr8 .. Creative team is giving their best .. EXCEPT Promo dept..

Continuing in the Bottom Post ..

Step 4

Capture the fragrance of each Aromatic Scenes by Breaking down the tracks from all episodes ..

Serial is Revolving in 3 Main tracks ....

Abhimanyu & Geet track .. Very Creative Presentations by Rahil Azam .. His Forte ..

Deep ..Emotional ..Funny.. Sweet Sweet Playful scenes..

Abhimanyu's 1000 watt looks at Geet from time to time is hilarious for unmarried youngsters & deep emotional love for Married & Matured audience .. Rahilji has presented it beautifully for both the audience by balancing his body Language ONLY with NO Physical Contact.. [ Aroma of this track ] . . Rahil Azam is Truly a fine Artist ..the very best .. he knows his job ..U need talent to capture his Aromas ..by understanding all his colors & flavors ..

Abhimanyu & Unit 9 ..

R Kool .. Dynamic .. good looking ..Sexy ..Attitude ..Aggressive ..Hi spirited.. Fun loving ..problem solving scenes have freshness .. [ Aroma ] ..all are fabulous ..intoday ..feel good to the heart.

All R gr8 .. you need to choose 'Episode 2 ' Satya dev Shastri ' Has all the Aromas ..extremely well presented

Rahil Azam is always very creative .. His Driving scenes are always Spine chilling ..thrilling & adventurous with .. Hi energy Sound Effects .. I love the way he drives .. 009 style . .. Walking on the terrace protecting the politician - bath ceremony..

Paul ' Imran R fabulous .. together .. R no less than -- Stallone & Mel Gibson both are Lethal ..Funny ..N Hot.. Wid all the right ada's .. have given flawless Performance ..So have all the girls .. No less than Charlie's Angels You have to pick what'll sell in India & International .. Create it ..

Geet was cute in Big Boss & with Rocky ..

Unit 9 & Personal scenes .. feel like American soaps .. [ Aroma ] .. Urvashi's flirting scenes are cute .. Paul is Fabulous .. Imran is cute N funny .. Manasi is Sweet ..

Manasi & Paul . .

Promos shud be developed around these tracks..with all hi burst of energy flavors & colors .. Dance .. Music ..Scenarios .. Dynamo .. electrifying situations related to Crime Solving scenes ..Suspense .. Hi Drama ..Hi-energy Spine chilling actions & Moves .. Bar Scenes.. .. with hi thrill balanced with Sound effects .