Vikram Rathore x Shanaya x Barfi: Jawan takes Alia Bhatt and Ranbir Kapoor hostage

In a delightful collaboration, Bollywood's iconic trio, Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor, have come together for a new ad promoting a renowned steel brand. The ad makers shared a one-minute video on X (formerly Twitter), featuring this star-studded ensemble.

Inspired by Shah Rukh's recent film "Jawan," the ad was filmed inside a metro car. Shah Rukh sported his striking bald look and a red shirt, while Alia Bhatt channelled her character Shanaya from "Student of the Year." 

Ranbir Kapoor, on the other hand, was dressed in an outfit reminiscent of his role in "Barfi." Interestingly, both Alia and Ranbir were cast as Shah Rukh's "hostages."

Throughout the ad, Shah Rukh engaged in a humorous conversation about the importance of building a sturdy house. The banter included Shah Rukh and Alia humorously addressing Ranbir by the names of his other iconic characters, such as Shiva, Sanju, Jagga, and Rocket Singh. Shah Rukh also playfully threatened his on-screen captives.

Fans were quick to react to the video, with one fan exclaiming, "#Jawan movie craze next level, everywhere Vikram Rathore." Another fan couldn't help but gush, "Lovely ad."

For the unversed, Shah Rukh Khan's last film, "Jawan," which released on September 7, emerged as the highest-grossing Bollywood release of the year.  The film also boasted cameo appearances by Deepika Padukone and Sanjay Dutt, further adding to its appeal.