Reliance Jio Launches JioCinema Premium: Will it have an edge over Netflix & Prime Video? - Details Inside

Reliance Jio has introduced an exciting new subscription offering called JioCinema Premium, aiming to elevate your entertainment experience. With plans starting at just Rs 29 per month, subscribers can now enjoy an ad-free experience in up to 4K quality and have the option to download content for offline viewing.

The JioCinema Premium plans cater to diverse entertainment preferences, offering access to Exclusive Series, Movies, Hollywood blockbusters, Kids' content, and TV shows, accessible on any device, including Connected TVs. For families looking to enjoy entertainment together, Jio has unveiled a 'Family' plan priced at Rs 89 per month, allowing simultaneous viewing on up to four screens. What's more, existing JioCinema Premium members will be automatically upgraded to the Family plan at no extra cost, ensuring uninterrupted entertainment for the whole family.

While JioCinema continues to provide free content, including live sports like the Indian Premier League (IPL), JioCinema Premium unlocks exclusive international content dubbed in local languages. This means that while free content remains available, premium members will enjoy access to a wider range of international content, along with wholesome family entertainment featuring parental control features for a safe viewing experience.

Kiran Mani, CEO of Viacom18 Digital, expressed excitement about empowering Indian households with unparalleled entertainment options through JioCinema Premium. He emphasized the platform's commitment to democratizing access to quality entertainment by breaking cost and quality barriers, offering 4K streaming, best-in-class audio, offline viewing, and no device restrictions at customer-centric pricing.

To promote JioCinema Premium, the platform has launched a captivating campaign asking consumers, "Toh Aaj Kya Plan Hai?" (What's the plan for today?), highlighting the core benefits of the premium offering while humorously depicting the dilemma faced by consumers when choosing their entertainment plans.