One ‘Like’, 2 million followers: How Virat Kohli's 'ACCIDENTAL' like turned into GOLD for Avneet Kaur

When a cricket icon taps ‘like’ on a post, the internet takes notes. But when that icon is Virat Kohli, and the post belongs to a fan page of actress Avneet Kaur, the virtual world practically sets itself on fire. It wasn’t a PR campaign, a film announcement, or a reality show appearance that catapulted Avneet Kaur into headlines—it was a fleeting, almost dismissible Instagram interaction. Yet, in the chaotic world of social media, that was more than enough.

The Accidental Like That Set the Timeline Ablaze:

May 1 felt like any other day until fans noticed that Kohli had liked a photo of Avneet on Instagram. While the gesture may have seemed innocent, the internet had other ideas. The timing made it juicier—it came shortly after Kohli had posted a sweet birthday tribute to wife Anushka Sharma. The fact that he doesn’t even follow Avneet only amplified the speculation. Screenshots went viral, memes exploded, and soon, hashtags started doing the rounds. Theories ranged from algorithm errors to speculative drama. But amidst the noise, one thing became clear—Avneet was trending, and not just on Instagram.

From Trending Topic to Endorsement Magnet:

Within 48 hours, Avneet’s digital footprint transformed. Reports from BuzzCraft revealed a 30% spike in the valuation of her social media posts, which leaped from Rs 2 lakh to Rs 2.6 lakh. Her follower count surged from 30 million to 31.8 million—a growth some influencers dream of achieving over years. And brands were quick to cash in. A Filmibeat article noted that the actress had bagged a dozen new endorsement deals across fashion, skincare, and fintech.

Kohli Breaks Silence:

As chatter spiraled out of control, Kohli took to Instagram on May 3 to clear the air. He cited algorithmic glitches and denied any intention behind the viral interaction. “Please don’t read into it,” his message read. But by then, the wildfire had already run its course.

Riding the Wave:

Avneet, who has been steadily building her filmography with TV shows and a few movie appearances, now finds herself on the global radar. Her upcoming project Love in Vietnam is already in post-production, and buzz suggests she’s attached to the cast of Mission: Impossible – The Final Reckoning. All this to say: one ‘like’ may have been accidental, but its ripple effects were anything but.