Can't fool audiences with cliched humour: Ganesh

Producer-turned-actor V.T.V. Ganesh, who is busy wrapping up his upcoming Tamil production venture "Inga Enna Solludhu", says comedy can click at the box office at any time of the year provided it is entertaining and fresh.

"At any time of the year, one of the most successful genres is comedy. However, not all comedies have been successful, therefore, it's important to make something different and entertaining," Ganesh told IANS.

"Audiences can't be fooled anymore with cliched humour. They have evolved with time and are exposed to so many Hollywood comedy flicks and, therefore, expect novelty in regional comedy films as well," he added.

Recently, Tamil box office welcomed hit comedies "Kanna Laddu Thinna Aasaiya", "Naduvula Konajm Pakkatha Kannum" and "Kedi Billa Killadi Ranga".

There are other fun films in the pipleline incluidng, "Inga Enna Solludhu". It features a host of popular Tamil comedians such as Santhanam, actor-director Pandiaraj, Srinath and Swarnamalya with Meera Jasmine and Ganesh himself in the lead role. It is directed by Vincent Selva.

The film's title is drawn from one of the popular dialogues from romantic drama "Vinnaithaandi Varuvaaya", which was produced by Ganesh, who has been executive producer for Tamil films such as "Vettaiyaadu Vilaiyaadu", "Pachaikili Muthucharam" and "Vaaranam Aayiram".

Ganesh is mostly seen playing important roles in films featuring Tamil actor Silambarasan aka Simbu. Some of their films include "Vaanam", "Poda Podi", "Osthe" and upcoming two films "Vaalu" and "Vettai Mannan".