Firstly Sony has more wider outreach in urban regions than in rural India compared to other hindi GECs. I don't watch EDT but RLHN I do catch up once in a while..
So before launch itself based on promos I guessed above two shows may not fair well for Sony. But expected better reception to Haasil provided makers retain that thrill element every week (similar to how Ek Hasina Thi delivered along with good twists and mystery layers of some key characters).
RLHN has good outdoor locations, grandeur in budget spend and royal look. It has more rural flavor and could have connected well had they made it into a periodic show setup in 1940-50's time frame. How can standard Sony urban audience digest an outdated kingdom, sword swearing, his threat from royal family in modern times which its irrelevant/ at one end they use tabs, smart phones, laptops etc. in the show another end show kings?? 😕 But frankly story didn't yet develop in right direction as it needs to be. Male lead is a young, carefree chirpy 21 years guy but the actor who plays it has two standard expressions and looks off sync or lost in most scenes, his on screen chemistry with his peheridar is also low. Now female lead has tough expressions but her styling and usage doesn't make her look like a 30 year unmarried lady older than the male lead. Added to that now they are faking love and engagement in initial episodes itself which may turn off audience. (same was the problem with Haasil too)
Coming to EDT, promoting and telecasting an horror show at 10pm slot that too as a daily soap instead of a weekend show gave away feelers that they didn't properly analyze Indian TV audience preferences and psyche. Added to that they took a known TV personality as male lead, a tall good looking guy with good screen presence and reasonable female fan following but made him into a full time ghost right from first episode. How many youngsters and men would prefer to sit and watch a ghost love story on TV at 10pm slot claimed as a horror story and how many ladies would digest seeing Namik as a ghost?? 😕
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