Riteish Deshmukh Named PETA India’s 'Most Beautiful Vegetarian Celebrity' of 2024

Bollywood actor Riteish Deshmukh has been honored as the 'Most Beautiful Vegetarian Celebrity' of 2024 by PETA India. His compassionate lifestyle and efforts to promote a sustainable way of living have earned him this prestigious title. On and off the screen, Riteish's advocacy for animals and ethical choices has made a significant impact.

Riteish, a passionate supporter of plant-based diets, co-founded 'Imagine Meats' with his wife, actress Genelia Deshmukh. Their brand focuses on plant-based alternatives, offering cruelty-free food options. The company's vegan "chicken" nuggets even won PETA India’s Best Vegan Meat award, highlighting their commitment to compassionate food choices.

Speaking about his dedication to animal welfare and environmental protection, Riteish stated, “Living a cruelty-free lifestyle is not only about helping animals but also about protecting our planet. With every plant-based meal, we make a positive impact, and it's something we can all contribute to. I also take a moment to appreciate the effort PETA is putting to create awareness regarding a cruelty-free living not only for our environment but also inculcating compassion in our minds to become a better human being.”

Apart from his business ventures, Riteish uses his influence to promote sustainable living and animal compassion. Through his social media and public appearances, he encourages millions to embrace veganism and make kinder choices for the environment.

PETA India’s Vice President, Sachin Bangera, praised Riteish, saying, “From his work in films to his animal rights advocacy, Riteish Deshmukh has consistently proven himself to be a compassionate superstar."