Allu Arjun starrer 'Pushpa 2' digital rights fetch a whooping Rs 250 Crore deal

Recently, media reports reported that Anil Thadani has secured the North India Distribution rights for Pushpa 2, directed by Sukumar, for a whopping Rs 200 crore. This record-breaking deal reflects the immense popularity of the Allu Arjun starrer, which has unprecedented demand across various distribution channels, including satellite and digital platforms.

Well now if reports are to be believed Netflix has acquired the digital rights for Pushpa 2: The Rule for an astounding base price of Rs 250 crore, with the potential to reach Rs 300 crore. This deal sets a new benchmark in the industry, surpassing previous records by a significant margin. With Pushpa 2 being eagerly anticipated by audiences nationwide, stakeholders are confident in generating excitement across all platforms.

Additionally, it was disclosed that the contract includes provisions linked to box office performance, allowing for adjustments in the deal based on the film's success. The base price for the digital rights stands at Rs 250 crore, with potential bonuses taking it up to Rs 300 crore, demonstrating the high expectations surrounding the project.

Directed by Sukumar, Pushpa 2 is scheduled to hit screens on August 15, 2024. Following the announcement of the release date, the makers are gearing up to unveil further assets in the coming months. With the success of its predecessor amid the challenges of the COVID-19 pandemic, Pushpa 2 aims to surpass box office records and captivate audiences once again.

The film, featuring music by DSP, stars Allu Arjun, Rashmika Mandanna, and Fahadh Faasil in lead roles. Currently in production, the team aims to wrap up filming by the end of May, signaling the culmination of an eagerly anticipated cinematic experience.